June 29, 2024, New Orleans, La.
The Louisiana Iris Conservation Initiative (LICI) recently achieved a benchmark by having 6,000 followers of its Facebook page.
In addition, LICI reports that over the last six months, many of their postings to the Facebook page have each been shown on over 15,000 Facebook users' news feeds, some with over 50,000 placements onto news feeds.
Photo: These are the LICI Facebook postings over the last 28 days with the highest "Post reach". "Post reach" is defined as the number of Facebook news feeds a postings is put onto; in other words, it shows how many people had an opportunity to see the postings and then hopefully click on them and read them.
Gary Salathe, founder and president of LICI, says, "We are reaching a very large audience that has some interest in preserving our wild, native Louisiana irises and their threatened habitats, which is precisely our goal."
"Although we rescue and relocate thousands of irises each year, which is a worthy and satisfying accomplishment, our main reason for doing this is to get people out to the swamp boardwalks and nature trails to see them bloom each year. They will then be exposed and learn about the habitats the irises grow in and why it is so critical that we not only preserve these habitats but support the groups and their projects trying to restore them."
"We want to thank everyone who follows our Facebook page and likes and shares our postings. By doing so, you are helping to spread the word about this wonderful species of native Louisiana plant and the habitats in which they live."
LICI's Facebook page can be found HERE.
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